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TV Commercials: How to Make Them: or, How Big is the Boat?

TV Commercials: How to Make Them: or, How Big is the Boat? | free ebook | download ebook | free download | share ebook

EAN : 9780240805924
ISBN : 0240805925
Author : Ivan Cury
Publisher : Focal Press
Pub Date : 2004-11-02
Pages : 256
Language : English

Description : Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other’s needs.



* Learn to make more effective commercials on any budget
* A comprehensive guide to production techniques for making commercials
* Explains dynamics between client, agency, and producer


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http://rapidshare.com/files/175112335/0240805925-eBookThief.com.rar

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